Anna of the North today share a self-directed visual for ‘Someone’, shot on location in Miami, Florida. Watch here
Of creating the video, Anna says “It’s a video made in Miami but it’s certainly not a stereotypical Miami video. The ‘party’ side to cities like Miami can feel vacuous, making them the loneliest places in the world, so it’s a fitting backdrop to the story. It’s set the day after a big night, when you instantly regret something that happened. It’s about the internal battle of the day after; trying to accept that you’re human and how hard it is to forgive yourself for your own mistakes. It gets more desperate throughout as the realisation sets in.”
The second single to be taken from their highly-anticipated debut album ‘Lovers’, ‘Someone’ journeys through a swaggering opening and a head rush of synths, which then make way for Anna’s tender vocals, before the chorus explodes into a blockbuster-scale road trip.
Today also sees the band announce a full EU tour for the Autumn whilst Friday will bring the release of Tyler, The Creator’s album Scum Fuck Flower Boy featuring vocals from Anna of the North on ‘911 / Mr Lonely’ (alongside Frank Ocean) and ‘Boredom’.
Due for worldwide release on September 8, ‘Lovers’ is an album deeply rooted in heartbreak, a subject that courses through the veins of all ten tracks – through the turmoil, the guilt and the tentative joy of finally letting yourself move on.
Now they offer up an emphatically assured debut LP, its clean, springy beats and shimmering synths underpinned by the rich, emotive clarity of Anna’s voice. Recorded in Oslo and mixed in Copenhagen and London by Luke Smith (Foals, Depeche Mode), Lovers is a coherent but endlessly varied beast.
The story of the project began five years back. Anna was working in a shop in a small town near Oslo, settled with her first love whilst anticipating a life of routine and normality, when a customer came in and changed her life. Polite and well groomed, the woman, a stranger to Anna, began making daily visits, browsing for hours but never buying a thing. One afternoon, for reasons Anna will never know, the woman approached her and implored her to abandon the traditional life she had planned out, and go and expand her horizons. The plea jolted something in Anna, and in an act of uncharacteristic spontaneity, she booked a flight to Australia, leaving behind the life and the person she thought she’d spend her life with.
Her time in Australia was fulfilling but turbulent. She fell in love again, only to have her heart broken as suddenly and inexplicably as her decision to leave Norway in the first place. That’s when she met Brady Daniell-Smith. Brady, who’d been struggling with his own complicated relationships, was performing an acoustic show in Melbourne; Anna was in the audience, drinking with friends. Becoming friends, he encouraged her to find solace in songwriting, discovering they could make music together as a way of exorcising the demons of their love lives and the project was born. He jokingly started calling her “Anna Of The North” and the name stuck.
It’s the two of them combined that make Anna Of The North’s sparse, brooding electro-pop so potent. Brady, who’s from New Zealand and grew up partly in Australia, injects elements of the countries’ bright, vibrant electronic scene to their music; Anna brings the glacial minimalism of her Scandinavian roots.