Released on May 5th2017,Alok’s follow up to his globally charting, double platinum hit ‘Hear Me Now‘, ‘Never Let Me Go‘ has been streamed over 40,000,000 times across all platforms. Currently the #1 most Shazamed song in Brasil, Alok, Bruno Martini, and Zeeba have officially released the otherworldly music video for the certified summer hit.
Produced by Los Pibes, the same team of Latin American filmmakers who created Alok’s +100 million-stream music video for ‘Hear Me Now‘, ‘Never Let Me Go‘ takes a different turn. Featuring an alien like creature who has crash-landed on earth, the video follows their attempts to understand our strange culture. After encountering difficulties with certain members of society, the main character finds itself ingratiated with a group of club kids. As night turns into day, the alien is visited by his own kind, however elects to stay with his new group of friends.
One of the themes addressed in the video is bullying, and how despite immediate differences, acceptance is the key. Hailing from foreign cultures can lead to unique challenges, however home is not defined by a specific place or location, but rather by ones surrounding friends and family.
Sure to see heavy play throughout his sets, fans can catch Alok on the 2nd leg of his summer long European tour, where he will be playing massive festivals from Tomorrowlandto Creamfields through the end of August. Keep up to date with the young Brasilian talent via his socials as liked below, and look out for new music via SPINNIN’ very soon!