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PREMIERE: Druv Kent Releases New Music Video For “Long When We’re Gone”

Internationally acclaimed singer-songwriter Druv Kent is back with a new exciting music video for his latest single ‘Long When We’re Gone’, released via his own record label distributed by Horus Music UK today. Just as the song, the video deals with our society unhealthy rush in life and how technology and all this are destroying relations and more.

Following up on last year’s single ‘What It’s All About’, which saw strong support across the board from the likes of Music Week, Music News and Female First, as well as picking up spins on BBC Radio 2, the new offering is a lively up-tempo track produced by Manic Street Preachers long-term collaborator Greg Haver.

Talking about the track, Druv explains “it is about realizing the beauty in the simplest things that surround us in a world that spins so fast and in a life increasingly driven by technology and the digital world.” Powerfully visually depicted by accompanying visuals by TED Fellows filmmaker Puneet Rakheja capturing B&W frames of the sometimes mundane and ordinary – but always poignant  – daily life routines through a sepia-style lens, using visual distortion to obliquely focus on the busyness of our lives.

Recorded at Rockfield Studios – the renowned Welsh recording studios where Oasis recorded their #1 album ‘(What’s the Story) Morning Glory?’ – the single sees award-winning Greg Haver adding his warm production, drums and percussion to former Mel C collabroator Andy Taylor guitars, longtime Chris De Burgh music director Nige Hopkins’ keyboards and Thunder’s Chris Childs bass.

Growing up in India, the multicultural songwriter attended a prestigious university in America before moving to Hong Kong where he landed high level positions within the banking and finance sectors. His first releases, the BBC Radio 2-approved singles ‘Little Bit of God’ and ‘Glitter & Dynamite’, made him the first Asian-based musician to be played by the popular radio station in two decades, and catapulted him into the international music scene. His music caught the attention of award-winning producers Tim Bradshaw, Greg Haver, Calum MacColl and Simon Edwards – whose credits include John Mayer, Ronan Keating, Radiohead, Manic Street Preachers and Oasis – who helped in shaping the sound of Druv’s upcoming debut album ‘About Time’.

Based in the international hub of Singapore, Druv Kent’s international career has seen his singles reach radio playlists in UK, Asia and Australia, followed by memorable live performances across the world. With his debut album ‘About Time’ coming out later this year, his new single ‘Long When We’re Gone’, will cement his status in the international music scene.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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