The video draws influence from the dystopian world that social media could create, delivering a visual experience not dissimilar to an episode of Black Mirror. Influenced by high school experiences, the video, directed by Ben & Ross (Kurupt FM, Ed Sheeran, Disclosure) highlights today’s obsession with likes, selfies and emojis. Reflecting on the track’s powerful sound and message of experiencing ‘Real Life’, the video comes to a head at a school prom when the shy girl being bullied harnesses technology and uses it to destroy the hierarchy of popularity, resulting in her becoming Prom Queen instead.
Released earlier this month, ‘Real Life’ was inspired by the beautiful Balearic setting of Ibiza and is taking the island by storm. The track is the perfect example of both acts’ ability to produce incredible hits ready for dance floors around the world. Championing emerging talent, NAATIONS provides soaring vocals for the track – adding a pop element to the crossover hit.
Since its release, ‘Real Life’ has been streamed over 3 million times on Spotify alone and has garnered support from BBC Radio 1 tastemakers Pete Tong, Annie Mac, Danny Howard, Mistajam and Greg James.
Following the success of the single, Duke Dumont and Gorgon City are preparing for a relentless summer of touring including numerous dates in Ibiza. Both artists will be returning for their residency at Together, Amnesia and playing at key festivals such as SW4 Festival, V Festival and Creamfields. In addition to this, Gorgon City have just announced their 22-date UK & North America KINGDOM later this year (full dates here) whilst Duke Dumont will be playing at Tomorrowland and heading to America and Australia for a further string of international tour dates.