“It’s like my own rags to riches story! I grew up on an estate in Mitcham and now I’m travelling the world. I’m sitting on a plane, looking out of the window and thinking, ‘Wow, how did we get here?’, and feeling thankful for it.”
‘Window Seat’ is produced by Jnr. Blender (who also produced Major Lazer & Fuse ODG’s Multi platinum collaboration hit “Light It Up”) and Canadian Duo Banx & Ranx. The single is also assisted by a stunning visual that was shot in Accra, showcasing the colour and vibrancy of Ghana’s capital city.
Fuse ODG opened the floodgates for the Afrobeats sound with his debut album ‘T.I.N.A. (This Is New Africa)’. On the album were huge hit collaborations with a plethora of stars from all over the world including the Platinum certified “Dangerous Love” with Dancehall star Sean Paul and “Antenna” with Wycleff Jean. Fuse has opened a dialogue to present Africa as it really is: a vibrant, scenic and community-orientated continent full of opportunities that’s a world away from how it’s portrayed by the mainstream media. Assisted by the multiple hit singles from the TINA album, Fuse ignited debates in some of the world’s most prestigious universities and raised awareness all over the globe.
The album cemented Fuse’s status as the pioneer of the Afrobeats sound. Mixing the irresistible rhythms of the original Afrobeat genre with the rambunctious production of grime and a bold pop sensibility, Afrobeats is a sound that feels at home in London as it does in Lagos or Accra. It’s a genre that’s now gaining traction in the mainstream with Diplo, Major Lazer and Beyoncé all releasing music that reflects its energy and vibe. It has even inspired Ed Sheeran, who co-wrote the ‘÷’ album track ‘Bibia Be Ye Ye’ with Fuse while visiting his projects in Ghana.
Fuse’s forthcoming new album ‘New Africa Nation (NANA)’ aims to build upon those achievements by creating tangible results. Fuse is passionately engaged in helping African people to spread word of their culture by prospering in creative endeavours that include a record label, a music festival, a fashion brand and children’s toys. By connecting with the international community, Fuse believes that those cultural roots will inspire investment and tourism from the world-at-large.
With Afrobeats now staking a claim to become a mainstream genre in its own right, Fuse’s vision to use music as a springboard to enable long-term growth across the continent feels perfectly timed.
“Our ultimate goal is to create a new African nation with major businesses, record labels, movie directors and restaurants – an empire in which each product contributes towards African culture,” he explains. “These things influence your subconscious – ‘Oh, that place looks nice, maybe we should go there or find out more about it.’ It’s about influencing and providing the means for a whole new African lifestyle.”