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Björk’s “Notget” VR video experience wins the Digital Grand Prix at Cannes Lions

Björk’s virtual reality experience “Notget” was awarded first place in the Digital Grand Prix at Cannes Lions last week. Directed by Warren Du Preez and Nick Thornton Jones, with creative direction from Björk herself and James Merry, the ethereal video depicts a digital avatar of Björk who gives a magical performance adorned in a second skin, in a dark world the viewer becomes immersed in.

The video is also the most recent addition to the touring exhibition Björk Digital, where Björk has been showing ground-breaking VR and 360 experiences of songs from her current album ‘Vulnicura.’

A 2D version of the video can be viewed here: https://youtu.be/pJDcwXQc5CU

Credits:

Directed by Warren Du Preez & Nick Thornton Jones

Creative direction & Masks by Björk & James Merry

VR creative and production by ANALOG

Performance capture by Andy Serkis

Produced by Campbell Beaton

VR consultancy & executive producer:  Andrew Melchior

VR Creative : Arvid Niklasson & Matt Chandler

Composed by Björk and Arca

Lyrics by Björk

String & vocal arrangement by Björk

Produced by Björk and Arca

Programmed by Arca and Björk

Mixed by The Haxan Cloak

Mastered for VR by Mandy Parnell at Black Saloon Studios

Make up: Andrew Gallimore at CLM

Hair: Martin Cullen at Streeters

Special Thanks to: Andy Serkis and Jonathan Cavendish, Derek Birkett, W&N studio

www.bjork.com

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, play guitar, music geek, movie maniac and 6 hours sleeper.

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