PREMIERE: Flour Flour Release New Lyric Video For “I Forget”

Last but no least, we are teaming up with the folks at Flour Flour who are back with their new lyric video for their 70s-ish prog, Pink Floyd-esque latest single “I Forget”.

About the song, Singer/Guitarist Brian Baughn comments:

“I Forget is a song about the fun of forgetting, forgetting pain and fear and anxiety. But about how even a perfect world without those things would be full of surprises, just like this one is. I wanted a simple lyric video that contained almost nothing of the real world, except the pick-up sticks mentioned in the frst verse. You get to sit in the perfect dark watching the words with only a few shapes and colors lighting the way.”


Flour Flour is made up of lifelong friends Brian Baughn (guitar/vocals) and Phil Wright (drums/synth). As a duo they fold in influences ranging from Aphex Twin to Joni Mitchell to create tender and offbeat pop music that celebrates unusual perspectives and offers up something new for your brain to chew on.

Growing up in Boise, Idaho, bright-eyed Brian and stoic Phil met their musical match in each other.

When they parted ways after high school, Brian attended Berklee College of Music and found himself cracking under the self-imposed pressure of having officially chosen music as a career. Anxious and lost, he stopped writing altogether and it would be years before he unwound enough to have fun with it again– later using plenty of dumb lyrics and unexpected musical turns as a reminder not to take himself too seriously anymore. Phil meanwhile studied all styles of drumset playing with monk-like devotion at college in Southern California and began producing forward-thinking ambient electronic tracks, both experiences which he brings to Flour Flour.

They reunited in the San Francisco Bay Area in 2015 with a deeper appreciation of one another and began collaborating more intently than before, with Brian bringing songs to Phil to finish with his careful electronic production. Their music also comes with a strong visual element, with original lyric videos for each song created with the aid of Brian’s software development background.

The two friends aim to create pop music that embodies the best of the values they’ve learned along the way: playfulness, thoughtfulness, and strength.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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