As a musical genre gets older, there seems to be this need for it to diversify itself, to modernize for the new ages to come. This urge to live usually drives musicians to create a wide range of sounds within the realm of said style by slowing the tempo, creating new layers or, in many cases, borrowing elements from other different genres that until then, many thought couldn’t come together and become this perfect harmony. This keeps going and going even today, the results as expected can go all the way from pure genius to epic fails. However, in between the purists and the creative minds lies a certain group of people that aren’t either one or the other. In some way, Heavy AmericA can be put into the latter category. They aren’t afraid of playing with different styles in order to create new exciting melodies, yet they remain truth to their Rock flag.
The band’s latest album …Now has this really great Grungy layers (think Alice in Chains) that fits so well with the band’s guttural introductive and later on the somewhat nasal vocals. “Bleed Mary” has this cool vocal effects that gives this nice old school Black Sabbath metal vibe and vocalist Mike Seguin’s voice sound so familiar, so Ozzy Osbourne. The remaining of the album, in one way or another, follows about the same structure with a few differences courtesy of Mike’s guitar work that kept things fresh and original.
Now I highly doubt it were my earbuds but rather the songs themselves. If the band was looking for an album that sounded just like a 70s classic, Hard rock/Metal album they totally archive this in a pretty impressive way, kudos to the production team for that. However, for me that was a very hit and miss. Perhaps I am very used to the modern, digital than the analog sound; but there was something that didn’t allowed me to get fully on the ride with the band. The talent is definitely there and there’s a great potential though.
Criteria - 70%
Overall, for those of you that missed the rawness in your music, the pure sound of either Hard or Progressive rock - this is a great album for you. Again, the guitar chords and hooks blends perfectly with both the bass and drum lines as well as the vocals; but it gets to a point where there's such a consistency that turns this album into a very uniform record plus again, there's something in whether the mastering or mixing that feels a bit off and undone to me and perhaps a few other listeners.