HARD10-A DECADE OF CRASHING SOUND BARRIERS WITH HARD, HOLY SHIP! AND DESTRUCTO is the documentary chronicling the story of one of the greatest party brands rise over the past decade. This past Saturday, June 10, MTV Live premiered the film. Now it is available online via Facebook and YouTube, making it easily accessible for fans everywhere.
This special takes the viewer through the history of HARD, one of America’s most influential live music brands and the story of its founder, music executive and producer/DJ Gary Richards aka DESTRUCTO, with a behind-the-scenes look on HOLY SHIP!, HARD‘s electronic music cruise. View it now at:
HARD 10 includes archival footage of HARD’s first-ever party HARD NYE in Los Angeles in 2007 as Justice, Steve Aoki and Peaches ring in the new year. There is also behind-the-scenesfootage of DJ AM’s epic Daft Punk set from HARD HAUNTED MANSION in 2008, as well as interviews with Richards and HARD luminaries and fans Steve Aoki, DJ Snake, Giorgio Moroder, Dita Von Teese, Claude VonStroke, Too $hort, Anna Lunoe, Duke Dumont, Justin Martin and Ghastly.
Over the last decade, HARD Events and its founder Gary Richards aka producer/DJ DESTRUCTO have been supporting emerging electronic and hip-hop music through its hallmark events such as HARD SUMMER, HARD Day of the Dead and HOLY SHIP! The HARD stage has played host to everyone from Ice Cube, Calvin Harris, The Weeknd, Major Lazer, A$AP Mob, Pharrell and Future to Giorgio Moroder, Jack U, Die Antwoord and The Chemical Brothers. Moreover, the brand has continually evolved. HARD has delivered an unforgettable experience to millions of music fans over the years and augmented the mainstream rise of many leaders in the electronic music genre including deadmau5, Calvin Harris, Skrillex, Justice and many more.
HARD10—A DECADE OF CRASHING SOUND BARRIERS WITH HARD, HOLY SHIP! AND DESTRUCTO–is the documentary debut of prolific music journalist Steve Appleford (Rolling Stone, Los Angeles Times, LA WEEKLY). Tracks from Dog Blood, Aphex Twin, Destructo, Giorgio Moroder, Dusky, E-40 featuring Too $hort, Justin Martin, Ghastly and Carte Blanche highlight the soundtrack in this story.
Upcoming HARD Events include:
HARD Red Rocks Red Rocks Ampitheatre Morrison, CO
August 5 – 6
HARD Summer The Speedway Fontana, CA
HOLY SHIP! 10.0 The Norwegian Epic Caribbean – SOLD OUT
HOLY SHIP! 11.0 The Norwegian Epic Caribbean – SOLD OUT
Listen to Gary Richards aka DESTRUCTO’s HARD 10 playlist on Spotify here.