Monterey International Pop Festival – Celebrates 50 Years will take place this weekend at the Monterey County Fairgrounds. The festival will feature many tribute attractions on site including an Art & Museum Exhibit, 1967 Festival Photographer Signings, the Morrison Hotel Gallery, Levi’s Outpost and Garden Stage DJ Sets.
Levi’s has announced that they will set up Levi’s Outpost on-site, from 11am – 7pm each day, to celebrate the music, style and voice of the Summer of Love. Festival-goers can experience unique product collaborations, artist-led workshops and one-of-a-kind apparel customizations.
DJ Harry Duncan will be performing at the Garden Stage throughout the weekend with sets inspired by the original festival and more.
There will also be an art exhibit on-site titled “It Happened in Monterey…Music, Love and Flowers”, designed by Abbott Miller of Pentagram and developed by Ileen Gallagher of ISG Productions. The exhibition explores the history of the original festival produced by John Phillips and Lou Adler. The exhibit is divided into five sections: Plan, Festival, Film, Charity and Impact. It traces the roots of the festival from 50 years ago all the way to present day. Rare documents and photographs reveal the planning of the festival and an environmental installation shows highlights from the Monterey Pop documentary. Lastly, documents, posters, record albums in the Charity and Impact sections trace the cultural implications of the festival.
Morrison Hotel Gallery, the official gallery of the anniversary celebration, will be on-site at the East Art building with a pop-up gallery that will have over 50 photographic prints for sale, of the artists that performed at the original Monterey International Pop Festival, June 16, 17, & 18, 1967. Photographer Henry Diltz, Morrison Hotel Gallery co-owner and founder, and one of the key photographers at the original festival will be on site to sign autographs. Please see below for the Morrison Hotel Gallery signing schedule.
Friday, June 16th:
1 to 3pm – Henry Diltz signing
3 to 5pm – Jerry de Wilde signing
Saturday, June 17th:
1 to 3pm – D.A. Pennebaker signing
3 to 5pm – Elaine Mayes signing
Sunday, June 18th:
1 to 3pm – Lisa Law signing
3-Day GA and VIP and Single Day GA Tickets are currently on sale – CLICK HERE to purchase and CLICK HERE to view the festival map.