F E L I N is a Swedish audiovisual duo consisting of songwriter/artist Elin Blom and photographer/ director Fredrik Etoall (the “F” in F E L I N). Having worked with the likes of Icona Pop, Tove Lo, The Rolling Stones and Adam Lambert, F E L I N are all about the highest quality of sound as well as image, by making the two inter-dimensional and expansive of one another.
Being championed by Sony Music on their upcoming releases, as well as JC Jeans Companychoosing their record for their national jeans ad, all eyes are on this Scandiduo as they reveal their much-anticipated material to the world.
The upcoming new single Destruction Therapy begins with a cranked up and distorted drumbeat, which pounces out of the speakers onto the listener’s earsin an instant. Together with Elin’scool’n’powerfullead vocal, the track rekindles the energy infused vibe of the industrialised alternative version of Gossip, early The Ting Tings and Yeah YeahYeahs. The song is produced in a Rangleklods-esque mannerbyElin herself (yep, a female producer – still not enough of them out there) who has managed to craft this sonic hybrid of power, energy with a twinge of angst-filled apocalypse in the foreground. Watch here
Elinsays about the message behind ‘Destruction Therapy’:
So what if I’m fucked up? I think we’re all fucked up in our own ways, but we’re forced by society to act a certain way, feel a certain way. Breaking out of that box isn’t easy. So we just suppress what we feel until we’re prisoners in our own minds and are about to go crazy.
”Destruction Therapy” is about releasing your inner freak, about letting all your demons out and that’s what we wanted to portray in the video as well.
Fredrik, the about the video:
I let Elin dig into her deepest, darkest parts of her mind for 36 minutes and that’s exactly how long we filmed. The shots we got from those 36 mins are the ones we then worked with to make the video. As Elin mentioned ”Destruction Therapy” is about what we all carry inside of us, the fears and the chaos of thoughts that we don’t let out.
Both visually and sonically the single Destruction Therapy, out everywhere NOWvia Sony Music, exudes utter coolness and serves as a succinct outline to F E L I N.