Fresh off the back of a UK and European tour withAldous Harding,todayKatie Von Schleichershares the video for new single,“Life’s A Lie,”described byDIYas “an incredibly confident slice of lo-fi vintage pop.” The track is taken from her upcoming debut albumShitty Hits, outJuly 28thonBa Da Bing.
“Life’s a Lie” is about imposter syndrome. I felt really good writing the music, it’s a bit inspired by Todd Rundgren or Emitt Rhodes’ cheerful pop tunes. On the surface, it’s just that. The narrative is from that unrestrained inner voice, the self-critic, which has the power to isolate you from the good stuff. In practice, this all happens on a subconscious level, that’s why I thought it apt to be paired with the most joyful sounding track on the record.
Matt Strickland (with whom I’ve done all my videos) is a comedian as well as a filmmaker, and together we appreciate humor and depression. In keeping with the song, everything on the surface is just fine, nothing is amiss, unless you’re watching the lyrics float by. –Katie Von Schleicher
Shitty Hits, Von Schleicher’s self-produced and co-engineered debut, was created on a tape machine at her childhood home in Maryland. The album confronts feelings of isolation and powerlessness – it doesn’t tackle grandiosity, but mediocrity; the struggle of being deeply flawed and unmistakably human.
Katie Von Schleicher’s previous release Bleaksploitation was an accident, years in the making. While interning at Ba Da Bing Records, owner Ben Goldberg suggested that she record a cassette for the label to release. It could be anything, demos or a live performance, but she took it a bit more seriously than Goldberg intended. The result was her first self-produced and engineered effort, a strange, hazy, pop-laden tape. Doing her own press under a pseudonym and referring to it as an “album,” Von Schleicher garnered enough attention for Bleaksploitation to see it released on vinyl in the Spring of 2016.
Now on her full-length official debut release, Von Schleicher strikes again on the magic that comes from her warped and uncompromising sound. Shitty Hits channels the bright, sunny radio burners of the 1970’s – songs you drive to, carefree, and songs you can cry to.
Von Schleicher’s Brooklyn, NY Record Release show has just been announced; tickets are available for purchasehere.Full details below.