Premiering today on Paper Magazine, BRIDGIT MENDLER’S music video for “Can’t Bring This Down” offers a colorful, laid-back energy perfect for riding the warm weather of Spring into the shine of Summer. Logging in at over 1 million streams on Spotify and Youtube combined, “Can’t Bring This Down” is sure to grow more popular with the release of this music video, directed by Vladimir Sepetov. Watch here
Featuring guest vocals and appearance from rising MC Pell, along with trippy, kaleidoscope-esque visuals, this video parallels the easing, endearing spirit and lush vocals Bridgit brings to the track. Bridgit told Paper Magazine: “This video was so simple but it captures the disorienting effect of your emotions. With Pell and me in this video, you can’t tell which way is down. When you fall for someone, you fall upwards into an emotional high. It was easy and fun to shoot this video because when I work with Pell, he is always game to try out ideas. It makes creativity boundless.”
Pell waxed on the creative process saying, “I love working with Bridgit because it feels effortless when we create. The song reminds me of how good it can feel when you don’t hold down your feelings, and also how fun it can be giving into them.”
“Can’t Bring This Down” conveys the pleasant etherizing momentum of a new love interest, and the music video embodies that sweeping excitement. Bridgit’s dynamic vocal range offers a variety of tones throughout the track – from soaring, crooning choruses to sultry R&B-influenced verses, perfectly blended the airy and the palpable parts of joyful new beginnings. The subtle, pulsing drum-and-bass beat of the hook and the finger snaps of the verses wrap around helping to emphasize how Bridgit and Pell’s voices complement each other, creating a pop hit that sways with a soft intimacy.