Davis Mallory from MTV’s The Real World is gearing up to get “Loud” this spring with the release of the title track from his upcoming album. Cowritten with Mitchell Rose and produced by Ricca Vita and J. Hanna, “Loud” is an upbeat summer dance song about hooking up with someone you quietly desire. It’s seductive R&B with a funky, chilled, head-swinging vibe and sex-soaked lyrics; much in the way of Zayn’s “Pillowtalk.” Davis calls it his Marvin Gaye’s “Let’s Get It On” or George Michael’s “I Want Your Sex.” “It’s a bit outside of the norm of what I usually write and sing about,” he admits. “It was inspired by a guy, another singer-songwriter, who I had a major crush on. At the time, I couldn’t figure out how he felt about me but he turned out to be straight. He has a girlfriend now.” Two remixes of “Loud” have also been released: the first by Los Angeles-based producer BPT and a second by Miami-based producer Landis, on Cedric Gervais’ Delecta Records. Davis Mallory’s “Loud” is now available on iTunes.
The erotic intensity of “Loud” is reflected in the song’s music video, directed by Derek Lipschitz. It features Davis dancing provocatively with leggy female models while holding leashed men in cat masks. In addition to taking listeners on an unexpected journey into fetish, the video emphasizes Davis’ interest in being a recording and visual artist. Raised by an artist mother, Davis says he plans to blend more of his music with visually stunning and personal pieces. Watch here
In “Loud,” he highlights his passion for felines. “I’m a Leo and have always gravitated towards lions and cats,” he says. His Himalayan cat, Xena, appears in the video. “I embody a lot of the qualities attributed to Leos. I’m loyal, creative, artistic; I love to entertain and be in the spotlight. I like my hair, I’m independent and I’m strategic in the way a lion hunts. When I fall for someone, its pretty intense.”