Last night, Charlie Puth premiered his new single in an immersive music exhibit on Melrose Avenue in Los Angeles called The Attention Room. Puth’s new single “Attention” – the first release from his forthcoming sophomore album and follow-up to his RIAA Platinum certified debut NINE TRACK MIND – will arrive worldwide at all online retailers tonight at 11pm EST.
The Attention Room features an LED infinity tunnel – soundtracked to Puth’s new single “Attention” – with a visual experience architected around the concept of “receiving attention.” More specifically, the visualization within the tunnel replicates the brain’s reaction to receiving attention. An individual’s exposure to The Attention Room ignites feelings of excitement, joy and “a rush” one would experience when receiving attention.
The Attention Room – which was created by Artist Partner Group (APG) and Atlantic Records, in partnership with Spotify – is now open to the public every day through April 30th. No tickets or reservations required, the exhibit located at at 8017 Melrose Ave. will be open on a first come, first served basis on weekdays from 7pm – 11pm and on weekends from 1pm – 11pm.
THE ATTENTION ROOM
8017 Melrose Ave | April 20th – April 30th
Monday – Friday: 7pm – 11pm
Saturday & Sunday: 1pm – 11pm
*Free & Open To The Public*
Last night, Puth hosted a launch party next door to The Attention Room at Cisco Home, where guests enjoyed signature Tequila Don Julio cocktails, one of which glowed in the dark and was the perfect complement to the art installation. And Lavazza, a leading global Italian coffee company fueled by creativity and innovation energized guests with the Lavazza Coffeetail 50 – a cold-brew coffee based cocktail over ice made with rum and a refreshing lemon twist – as well as signature Lavazza Espressos.