A recent nationally representative survey of 1000 16-35 year olds found that 46% of people agree that the X-Factor takes advantage of vulnerable contestants. One respondent even stated, in reference to Britain’s Got Talent, that ‘I don’t think all the contestants were treated with respect… some have been ridiculed… too much time is devoted to poor quality entrants.’ As well as this, a number of other enlightening statistics about how people view current talent shows were revealed by the survey.
The survey, commissioned by RVL productions for their new talent platform, Salute, was conducted by AudienceNet for market research purposes. The research sought to establish an understanding of the target audience’s likely uptake of the proposed talent contest, focusing on: demographics, lifestyle/interests, music and TV consumption behaviours, attitudes towards existing talent shows, engagement/consumption of existing talent shows and evaluation of RVL’s proposition.
Launching at the beginning of April, the new and innovative music talent platform, Salute, has aimed to find out what people really want from talent search programs. Their survey has produced some intriguing statistics about how the public feels towards shows such as The X-Factor and The Voice.
Aside from the aforementioned statistic, Salute also found out that:
70% of people agreed that the X-Factor ‘serves to make money for the show’s producers/presenters’
63% of people see the X-Factor, at times, as a ‘glorified karaoke session’
Only 18% agreed that the X-Factor ‘has the contestants’ best interests at heart’
Only 12% of people agreed that The Voice completely ‘supports its contestants’