Major Lazer’s video for “Run Up,” their smash hit featuring PARTYNEXTDOOR and NickiMinaj, premieres today—watch it here. The video was directed by Paul, Luc and Martin, the creative collective of french star Stromae under his Mosaert label, and produced by Phantasm.
“The idea was to laugh at ourselves and at the unconditional love we bear to our smartphones,” say the directors Paul, Luc and Martin of the video. “Humor and absurdity came naturally in our speech because our will was not to accuse someone or something but just exaggerate it to foster reflection.”
“Run Up” has been streamed more than 200 million times to date and is climbing Spotify and radio charts globally. Rolling Stone praises the song’s “suave blend of high-pitched vocal samples, warped guitar chords and a signature Caribbean groove.”
Furthermore, the band’s documentary Give Me Future, filmed at their historic 2016 show in Havana, Cuba, premiered earlier this year at Sundance to rave reviews and is set for release later this year.
Major Lazer is currently touring worldwide, continuing their massive two year run. Last year’s “Cold Water,” featuring JustinBieber and MØ, reached #1 on the Top 40 airplay chart following its #2 debut on the Billboard Hot 100 and #1 debut on iTunes in 68 countries.