Seramic is quickly building a reputation for capturing the irrepressible, moment-seizing optimism of soul to create pop with a timeless feel. The ‘Found’ EP together with his recent tracks ‘I Got You’ and ‘Greg’s Love’ (featuring Parliament-Funkadelic legend BootsyCollins) have inspired a flood of glowing, cross-generational comparisons with artists such as Prince, OutKast and Sly & The Family Stone. Watch here
Now Seramic has unleashed the brand new track ‘SameMistakes’ which is taken from his forthcoming ‘I Got You EP’. From the looped groove of its intro to its celebratory gospel-infused vocal harmonies, it’s a richly layered wall of sound with a forward-thinking edge. With it comes a guerilla shot video from an adventure in Hong Kong, directed by Yagaboo and developed alongside the singer himself.
Seramic explains: “We wanted to make a video that felt more like a short film about two peoples separation within a city filled with neon and colour. We thought that Hong Kong was perfect because the landscape is so visually striking and I loved the idea of making a video with coloured fans on a basketball court mixing traditional fan dancing with more contemporary dance. Our idea was to have the female character gain strength as the film progresses and be joined by dancers who act as guides, coming out of nowhere to help her get back her power and break into dance. The video plays with the audiences expectations and breaks out of traditional narrative into more of a surreal, dream world. We always dreamed of finding an older dancer when we arrived, and we were so lucky to have found Angela Hang, a 49 year old teacher who was one of the most respected dance teachers in hong Kong who never actually danced for herself in over 30 years. We were so moved by her audition, her every gesture was filled with so much emotional history, the video very much became her story. We were so lucky to have found Kirt Kishta who was such an incredible actor too. This video was made with minimal budget, an amazing amount of luck & determination, blood sweat & tears and somehow we feel and hope like we’ve managed to pull it off.”
Given the nature of his rich, electronic-powered soul songs it feels fitting that the artist behind Seramic is also a sculptor. MarcusFoster’s three-dimensional artworks are somehow playful and at the same time imposing: he favours dramatic, lively colours and surreal forms. In his off-kilter pop songs, you’ll find the same exuberant quality, a mixture of the familiar and the eye-poppingly uncanny. There are few other artists who can boast that they have both performed with TheRoots on JimmyFallon’s late night show and have been exhibited at the prestigious SaatchiGallery.
But Seramic is a new name and a new era for Foster. Combining his visual and musical sensibilities, it’s his most fully realised project to date. It’s also a fleshed-out live experience, incorporating up to five performers in total, including two vocally acrobatic backing singers.
Seramic recently embarked upon a UK and European tour as main support to Bear’sDen. He has announced summer festival highlights including Latitude, where he was invited to play by Mumford & Sons for their GentlemenoftheRoad takeover on the Saturday, and the last ever SecretGardenParty.