Home / News / Swedish dark-pop outfit TRUE MOON share new video for ‘Sugar’

Swedish dark-pop outfit TRUE MOON share new video for ‘Sugar’

Sweden’s dark-pop / post-punk outfit True Moon have revealed a new music video for their single, ‘Sugar’, taken from the forthcoming self-titled debut album, due for release this April 28th via Lövely Records.

Shot and directed by Julian Emile Guedj in the woods in the south of Sweden, ‘Sugar’ catches the darkness and mystery of True Moon’s surroundings perfectly, further exposing frontwoman Karolina Engdahl’s soaring vocal prowess.

Watch ‘Sugar’ on YouTube here – https://youtu.be/xvqP7jVKRxU

The Malmö quartet’s debut is a map of the darkness within us all, an unflinching examination of lust and desire, rejection and betrayal, solitude and alienation, death and re-birth. A new outlet of expression for Karolina Engdahl (vocals/bass) and Tommy Tift (guitar), colleagues in Swedish melodic punk/dark pop collective Vånna Inget, True Moon was born from the duo’s mounting frustration with an increasingly sanitised and homogenous Scandinavian musical community, and offers a raw, pure, and visceral reconnection with rock’s most primal, feral, black-hearted urges.

“Karolina and I are bored with the Swedish music scene at the moment,” states Tift baldly. “It feels like everyone has the same blueprint, like there’s an industry rulebook now for how bands must sound. We wanted to do something different. With the last Vånna Inget record (2013’s acclaimed, Swedish Grammy-nomated Ingen Botten) we got more and more in to dark wave and new wave so we felt that we wanted to explore that more.”

For inspiration, Tift and Engdahl looked to the UK, and the fecund, experimental and challenging post-punk scene of the late ‘70s and early ‘80s.

“We were listening to artists such as Joy Division, Killing Joke, Siouxsie and the Banshees, Sisters of Mercy, The Mission and early Cure,” the guitarist reveals. “There is a purity and honesty and integrity to that music that’s missing from the current scene. Those bands weren’t making music to be pop stars or rock stars, it is pure expression and pure art, and that’s the aesthetic we were pursuing.”

Recorded by producer and guitarist Jari Haapalainen (Ed Harcourt, The (International) Noise Conspiracy) live to analogue tape at Tift’s own Studio Motion facility, True Moon is a snapshot of a band acting on instinct, looking deep within themselves to create art that is as beautiful as it is bleak, by turns haunting and harrowing, desolate and desperate, violent and alluring. Astonishingly, Engdahl completed all her vocals for the album in just 90 minutes, and there’s an energy and vitality to the one-take recordings which lends True Moon a striking urgency and tension. Sunshine bores the daylights out of True Moon, for it is what we do in the shadows that defines us.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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