Will Joseph Cook reveals tropically-tinged indie banger Plastic that sits comfortably on the tracklist of debut album, Sweet Dreamer, out in just over 2 weeks time (April 14th) via Atlantic Records. Many of these tracks can be heard live on his biggest UK headline tour in May.
Never underestimate the breadth of this artist. The previous track from Will Joseph Cook’s upcoming LP, Biggest Fan, glimmered simplicity in sonic and concept. On Plastic, the gauge has swung completely towards fervent, scatty production that inspires a level of dance-inducing euphoria, feeling much like the eye of a perfect storm. ‘I wanted the whole track to feel like it was constantly bubbling over with emotion and movement.’ says Will.
You can revisit Cook’slatest video, for his current single ‘Beach (I Wanna Make You Mine)’ below:
‘Sweet Dreamer’ is 13 songs of technicolour indie pop, fully formed by Will himself across lyrics and music over the past few years, acting as a diary of sorts of his adolescence and teenage years. The record features production duties from Hugh Worskett and Bombay Bicycle Club’s Jack Steadman (with additional production by WJC himself).
Perfectly formed pop songs such as the album’s title-track, Girls Like Me & Take Me Dancing have already been supported on Radio 1’s playlists whilst recent upload, Biggest Fan, saw Cook shifting a gear, perfectly mixing his knack for intelligent, often heart-wrenching lyrics, with the pop sensibilities of Talking Heads and MGMT.
Fresh off the back of a support tour with Sundara Karma, Will has also announced his biggest run of headline shows to date, including London’s Heaven on the 11th May 2017. The tour kicks off in Glasgow on 2nd May, and takes in Newcastle, Manchester, Birmingham, Liverpool, Cardiff, Bristol, London and finishes up at The Bullingdon in Oxford on 12th May. Will is also currently out on tour with Peace, Clean Cut Kid and Fickle Friends for Topman On Tour With NME. Full dates below –