Today, Canada’s leading music education charity, MusiCounts kicked off JUNO weekend with a celebration of the 2017 MusiCounts Band Aid Program recipients. Sophie Grégoire Trudeau was joined by JUNO Nominee Ruth B to unveil $10,000 worth of instruments for St. Elizabeth Elementary School‘s music program in Ottawa. 2017 also marks the 20th Anniversary of MusiCounts, and this year MusiCounts will distribute $720,000 in instruments to 88 music programs in schools nationwide, making it the largest instrument allocation through the MusiCounts Band Aid Program to date.
“We are honoured to have Sophie Grégoire Trudeau and Ruth B join us today for this special celebration of this year’s MusiCounts Band Aid Program recipients,” said Kristy Fletcher, Director, MusiCounts. “Being our 20th Anniversary year, we couldn’t be more pleased that it marks our largest instrument allocation through the program to date.”
Sophie Grégoire Trudeau congratulated the 2017 MusiCounts Band Aid Program recipients, spoke about the importance of music education and introduced a special performance by Ruth B. Following, Sophie Grégoire Trudeau, Ruth B and MusiCounts presented $10,000 of musical instruments to the auditorium of excited students.
“Music is a special medium that has the power of building bridges between strangers. It’s a global language we share and one every child should have the opportunity to learn. When children are given the opportunity to play music, school becomes a place for creative expression and collaboration. Congratulations to this year’s recipients and a special thank you to MusiCounts for their great work over the past two decades,” said Sophie Grégoire Trudeau.
Singer-songwriter Ruth B, a 2017 multiple JUNO Award nominee for the JUNO Fan Choice Award, Breakthrough Artist of the Year and Songwriter of the Year, shared the impact music has had on her own life. The Edmonton native commemorated the occasion with an acoustic performance of her hit “Lost Boy” and “Superficial Love” from her forthcoming debut album.
“Music education in schools is so important to me. It played a huge role in my musical development and that’s why I’m so honoured to have been asked to take part in the MusiCounts Band Aid Celebration,” said Ruth B. “The generous work they do for music education across Canada is really admirable and resonated with me. I’m proud to be part of MusiCounts and this awesome event.”
Jeff Leake, Director of Music Programming, SiriusXM Canada, was the event’s host and highlighted MusiCounts‘ ongoing commitment to making music accessible to Canadian youth. St. Elizabeth Elementary School’s music instructor Natalie Andrews spoke about the school’s music program and led a performance by its choir and ukulele club. Ottawa Mayor, Jim Watson, was also in attendance for the MusiCounts’ Band Aid presentation, along with approximately 320 students, music industry supporters and fellow partners.
*For a full list of 2016/2017 MusiCounts Band Aid Grant Recipients, click here.