Rising pop sensationALMA shares the music video for her single Chasing Highs today. Directed by Thomas Trail and Morgan Freed, the video depicts a 24-hour takeover of Vegas, complete with treading pavements, bashing speakers with baseball bats and (literally) burning rubber.
ALMA’s extraordinary soulful voice and sharply observed lyrics hit somewhere between Sia and Amy Winehouse. The 21-year-old Finnish powerhouse (currently working with MNEK, Rudimental, Charlie XCX, Sub Focus and 2 Inch Punch) needn’t worry about clichés: with her long, electric-neon hair, baggy punk attire and ‘zeros fucks’ magnetic attitude she is everything but the stereotypical pop princess. “She looks like a cybergoth reimagining of a young Adele and sounds like Beth Ditto had she been raised on tropical house,” The Observer wrote recently – they hit the nail on the head.
Chasing Highs, which was premiered on Radio 1 by MistaJam as his ‘Hottest Record’, follows the release ofALMA’s debut EP, Dye My Hair. Since the release of Dye My Hair, ALMA has notched up over 100 million combined Spotify plays, with the title track of the EP scoring a no. 1 on iTunes in ALMA’s home country, a top 10 in Germany’s singles chart and extensive support from Radio 1 (including a recentplaylist addition) in the UK.
ALMA has been championed by everyone from Annie Macand MistaJam through Interviewmagazine, The Line Of Best Fit and i-D to Elton John. She’s supported fellow maverick Scandinavian MØ on tour, and performed alongside Jorja Smith, Nadia Rose and The Amazons at the Radio 1 Future Festival. Last month saw her win two out of the five awards she was nominated for at theEMMAs (Finland’s answer to The Grammys).
ALMA recently joined Ray BLK on the bill for theAnnie Mac curated AMP Collected night at the Jazz Café. An extensive run of headline dates and festival appearances across the UK and Europe follows this Spring, including aheadline show at London’s OSLO (on 16th May) and an appearance at the Great Escape Festival (on 18th May). See below for more details.