Today, VEVO is world premiering the new music video from Fort Worth, TX alternative rock band, The Unlikely Candidates for their song “Ringer.” Watch it HERE. “Ringer” is currently #31 on the Mediabase Alternative Chart and climbing, #3 on the Mediabase “Rate The Music” Male 18-34 Alternative ranking, and has almost 450,000 listens on Spotify.
The video represents a massive global effort by the band who wanted to have people from all over the world participate in playing out all their interesting and weird ideas. With the help of Fiverr, the world’s largest marketplace for creative and digital services for entrepreneurs and small businesses, they helped the band achieve a first of its kind creation. “We didn’t want to make typical music video, we wanted it to be different and to see our crazy ideas come to life,” said Kyle Morris, lead singer of The Unlikely Candidates. “When we heard about Fiverr, we reached out to them. They loved the idea so much that they wanted to be a part of it. We could not have turned our vision into reality without Fiverr.”
Since Fiverr’s community is global and consists of a diverse talent pool from 190 countries, the band could tap into those resources resulting in submissions from over 27 countries, including some as far reaching as Macedonia, Sri Lanka, Egypt and Mozambique. Other submissions that made it into the video were from the US, France, Jamaica, South Africa, India, Australia, Germany, Philippines, Ukraine, Serbia, Brazil, Canada, Mexico, Russia, Venezuela, Haiti, Japan, Korea, Switzerland, UK, Ireland, Argentina, and Greece. “Most of these people went to great lengths to be a part of the project. I would go back and forth for weeks with some of them trying to get the right shot. Sometimes this was difficult because of the language barrier, but everyone was extremely understanding and we were pretty much always able to get what we needed across,” said Morris.
The video took Morris over 200 hours over two and a half months piecing it together with director Adam VillaSenor. “It’s incredible to see what the guys have created by taking a unique vision and really exploring it creatively,” said Chris Lane, Global Head of Digital and Brand Marketing for Fiverr. “As a community that celebrates the unconventional routes to success and lives the “do it differently” mentality, we love how The Unlikely Candidates took on a creative challenge and made a one of a kind anthem.”