Alma’s extraordinary soulful voice and sharply observed lyrics hit somewhere between Sia and Amy Winehouse. Not unreasonable comparisons with her long, electric-neon hair, baggy punk attire and ‘zeros fucks’ magnetic attitude, muchlike them she is everything but the stereotypical pop princess. “She looks like a cybergoth reimagining of a young Adele and sounds like Beth Ditto had she been raised on tropical house,” The Observer wrote recently.
The 21-year-old Finnish powerhouse (currently working with MNEK, Rudimental, Charlie XCX, Sub Focus and Two Inch Punch on her debut album) has already garnered over 100 million streams on Spotify alone, found fans in Annie Mac, Mistajam and Elton John and graced the stages of some of Europe’s hottest festivals including Eurosonic and Radio 1’s Future Festival where she played alongside Jorja Smith and Nadia Rose.
This May she returns with her first headline European tour visiting London, Brighton, Paris, Cologne, Munich, Warsaw and Berlin.
Tickets on sale Friday 17th March 10am local time.