IRON MAIDEN’s recent and continued efforts to safeguard their fans against touting and counterfeiting ahead of 2017’s The Book Of Souls UK arena tour which starts on May 4th has been hailed a triumph by fans, promoters and legitimate ticketing sites.
By implementing an extensive “Paperless Ticketing” policy and ensuring all other available tickets would carry the name of the purchaser and would also require the purchaser’s credit card and ID on entry, amongst other measures, the number of tickets available at inflated prices on the secondary platforms plummeted by over 95% compared with the band’s last UK arena tour in 2011. By eliminating many of the resale platforms there was nowhere for the so called ticketing “power brokers” and counterfeiters to go to sell, thus largely eliminating touting and keeping tickets on the official box office at the correct pricing, with over 100,000 tickets sold first day all at the intended price.
Proof of the success of the Maiden initiatives includes:
In November 2010 when tickets went on sale eight months in advance for Maiden’s 10 date 2011 Summer UK arena tour, 6,294 tickets appeared overnight on three of the biggest secondary ticketing platforms (Viagogo, Seatwave, Getmein) compared with just 207 tickets in 2016, all of which were listed only on Viagogo. With secondary ticketing much more developed now, the difference is probably much greater.
In 2010 Getmein and Seatwave accounted for 67% of the listed tickets. In 2016 both de-listed the Maiden tour at our request so no tickets were available from them. Stubhub also agreed not to list any Maiden tickets, so it was only Viagogo who decided to list and then, before tickets had even gone on sale to the general public, misleadingly stated there were only a few tickets still available presumably to justify the excessive pricing.
Of those 207 tickets listed by Viagogo in 2016, most were identified as bogus and are now in the hands of the relevant authorities investigating criminal activity. The few genuine tickets which made their way onto Viagogo have been made null & void per our conditions of ticket purchase.
Maiden’s promoter Live Nation confirms that overall sales are higher than the equivalent sales point in 2010.
Live Nation also confirms that customer feedback has been excellent and Ticketmaster report that they have had only positive comments about the fact the artist is trying to restrict exploitative pricing via the resale market.
Having our own dedicated support team helped our Fan Club’s ticketing experience be as seamless as possible.