The Austin Music Foundation is thrilled to announce their upcoming March events. AMF is the proud beneficiary of Texas Independence Day with Yeti & Texas Humor on Thursday, March 2 at the Yeti Flagship store, located at 220 S Congress Ave., Austin, Texas 78704. The event takes place from 5-9 p.m., featuring live music from Lucas Hudgins, Jackie Venson and The Watters, trivia, drinks and more. The event is free and open to the public. All sales from the custom Yeti / Texas Humor drinkware will be donated to the Austin Music Foundation while supplies last. For more info, please see yetitxindependenceday.splashthat.com.
AMF is also pleased to present, in partnership with Capitol View Arts and Texas Accountants and Lawyers for the Arts, “A Night with Martin Atkins: How to Make an Extra $100K Next Year (And Other Stuff!)” on Thursday, March 9 at the Carver Museum & Cultural Center Theatre, located at 1165 Angelina St., Austin, Texas 78702. The event starts at 7 p.m. with a presentation from Atkins, followed by a reception in the lobby. Martin Atkins is an artist, author, label owner and entrepreneur with three decades of experience in the music business that spans across genres, borders and industries. When he’s not teaching or speaking on his book “Tour:Smart,” he can be found on the road, consulting with artists and organizations and working on his next book, “Band:Smart.” The event is free and open to the public.
In December of 2016, AMF announced the launch of its inaugural Artist Development Program, which is currently underway. Designed by the Austin Music Foundation along with leading music industry professionals, the intensive seven-month program is preparing a select group of emerging artists for the next step in their careers by providing advanced-level business education, expert mentoring and high-visibility opportunities. The program involves monthly classroom-focused group sessions along with tailored breakout sessions between artists and mentors.Artists selected for the inaugural year are Charlie Faye & The Fayettes, Gina Chavez, Jackie Venson, Jane Ellen Bryant, James Junius, Magna Carda and Migrant Kids.
As part of the Artist Development Program, AMF has partnered with Mood Media on the “Mood Live Series” – an intimate showcase of all the participating ADP artists for Mood Media employees and other supporters at the Mean Eyed Cat, happening on a monthly basis over the next seven months. The first “Mood Live Series” event kicked off this past Tuesday, Feb. 28 and featured a performance by Artist Development Program participant, Jane Ellen Bryant. Bryant is a powerhouse singer-songwriter whose career has skyrocketed in the past year, stemming from the release of her EP, “Twenties,” in July 2016. Since the release of her EP, Bryant was named Austin Monthly’s “Artist of the Month,” the title track from the EP was named KUTX’s “Song of the Day” on July 21, 2016, and she was then chosen as Austin Music Foundation’s “Artist of the Month” in November 2016. She recently released her brand new single, “All In My Head,” on Feb. 17.
“We love being headquartered in Austin and love supporting Austin artists,” said Scott Moore, Global Senior Vice President of Marketing for Mood Media. “Local music is an integral part of what makes this city great and we are thrilled to work in partnership with the AMF to bring this new series to life. Additionally, the ability to take that kind of talent and share it on a global scale by adding each artist’s music to Mood’s programming is a win-win for everyone.”
“AMF is meeting the needs identified within the Austin Music Census,” said Danny Gillespie, Austin Music Foundation Board of Directors President. “By applying our industry expertise and building on the organization’s existing artist support services, which include free educational panels and ongoing consultations, the Artist Development Program will prepare seven local artists at pivotal stages in their music careers for an optimal future.”
“I’m really excited to be working with The Austin Music Foundation’s Artist Development Program,” said Johnny Goudie, AMF Artist Consultant and Musician. “I feel like we’re working with some artists on the verge of ‘breaking out’ and we’ve developed a program that can help each of them, individually, be as prepared as they can when it happens.”