No matter your brand or what you do, either be good or bad to the eyes of mankind – technology is always the way to go if you want to expand yourself. Musically, it’s good to put some great music and play some shows but I am pretty positive any act out there would agree that Social Networks are the best route to archive success. How many acts have been discovered these days through sites like YT or who can forget the days Myspace was that “corner” where you can easily get yourself a record deal or something down that line.
Fitness is not an exception and thanks to sites such as Instagram, both men and women in the health and lifestyle circuit can somehow “sell” themselves and/or their respective products.
A Quick Look Back Into The Past
Now, as we know everything on this world has a beginning. Prior to the 80s, Fitness wasn’t at its peak exactly. There were gyms and people go but there was something missing, something… erm… fun. And there’s were Jane Fonda comes in. By catching on with technology, her now iconic workout VHS changes not only the fitness world but popular culture forever. They were both exciting and help turning a place known as a sort of bullies crib into a rather joyful place while archiving its purpose by promoting good health and all.
With the advent of the DVDs and internet, you get to see more and more video routines that have been helping people not only in the states but the entire world.
After the success of Jane Fonda’s workout videos, as expected others tried to follow either by making video routines or creating their own athlelic clothings. They have been both celebrities or ordinary people that ended up archieving great success thanks to it like Tony Little.
In recent years, mostly promoted by the former First Lady Michelle Obama in response to great epidemic whipping US on obesity increase in the past decade or so, Fitness is everywhere to be seen. From hit TV shows like The Biggest Loser to as aforementioned networks like Instagram where few ordinary people share their lives in pics though in the past few years or so it has been taken by body builders, personal trainers and fit enthusiasts to either brag about their perfect bodies or help others through their stories. Smartphones company as Samsung and Apple have also been jumping in with their unique clock-like gadgets that helps athletes to know how many calories have they burned while at the same time it works as a sort of an MP3 and phone too.
Whatever be the case and whatever be the field (Music, Fitness, Films…), all of this is far from over.