Having made his directorial debut on 2015’s +- (plus minus) album, “85 Videos” once again sees front man Jonas Bjerre take the helm while also creating videos for every upcoming single on the Visuals album.
Speaking about the new video, Bjerre says, “I’ve been working a lot with kaleidoscopes lately. You have an image, or a sequence of images, and you snip out an angle, mirror it, and repeat it in a 360-degree angle. It’s a beautiful thing, because almost no matter the state of the original image, it ends up a beautiful, symmetrical, indefinable something. A picture of your messy desk turns into a strange flower. I like that you can’t really envision what it will look like until you see it. I think our music is a bit like that too, even as we’re working on it.
“I made a bunch of sequences and crafted them into these ever-changing ‘faces’ that I then video-projected on to our actual faces. It’s like wearing a mask made out of photons. You can say a lot of philosophical stuff about masks – but don’t worry, I’m not going to. Hope you enjoy the video.”
Visuals marks Mew’s return to the fray following a relatively short break (for them) since 2015’s +-. Having whetted the appetite with album closer “Carry Me To Safety,” Mew unveils the brand new single “85 Videos” as the band continues to inhabit its own dream-pop landscape of pop sensibilities enveloped in swathes of 80s-influenced synths.
From the outset, “85 Videos” exudes a familiar expansive backdrop, lush instrumentation coupled with rousing vocals and a euphoric pop brilliance that is part of Mew’s DNA. Twenty years into its career, Visuals sees the band retain the irrepressible ebullience of a band working on its debut album.
Visuals will be released on April 28 (Play It Again Sam), will be available on CD, vinyl and digitally, and can be pre-ordered here – https://mewmerch.com
With a North American tour on the horizon, Mew will be playing a short run of European shows as follows: