Nashville artist Erin McCarley, who has made a name for herself as an emotive, fresh, and powerful artist and songwriter, unveils the official music video for her latest single “GOOD” on The Untitled Magazine. The video came about in a very serendipitous way in which Erin McCarley sent a direct message to an up and coming dancer on Instagram, hopped on a plane ride to Zurich, and 6 days later this video was created. Linus Von Stumberg directed, choreographed, and starred in the video which follows him falling in and out of reality. At times, we see people around him but the video suggests that they only exist in his mind McCarley is the only one that stays present when everyone else disappears. WATCH HERE.
When discussing the making of the video, McCarley says, “I follow various dancers on Instagram because I love the art of dance. I found myself weaving in and out of different pages watching beautiful dancers and then Von Stumberg appeared. I felt really connected to his emotion while he danced. Subtle. Strong. Aware. The whole process felt so organic and it was extremely inspiring to watch a 19-year-old take the reins and create from within with no fear. I feel honored to have been able to work with him.”
McCarley effortlessly creates a blend of pop influenced by alt-singer-songwriters such as Fiona Apple/ Beck / Santigold, vintage synths, chopped up organic/electronic beats, coupled with playful and uplifting. CLICK HERE to stream “GOOD” and CLICK HERE to purchase.
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