January has kicked off with a bang at the Academy of Contemporary Music’s Metropolis campus (ACM@Metropolis) starting with a masterclass from Rhianna Kenny on her experience and tips from a long and successful career in the music industry.
Covering her background in the business, as well as advice on self employment and vocal warm-up techniques, students left having learned a great deal about life in the music business.
Rhianna explained to students that she first entered the industry after performing with her brother, singer-songwriter and record producer LSK. She was quickly signed to the same label as him as a solo artist in her own right. Now a busy freelance vocalist, Rhianna told students that during her record contract, she decided that being a solo artist wasn’t for her, so she began performing alongside other established artists, such as Faithless and Robbie Williams.
Rhianna’s top advice in the session was to focus on money, drive, ego and health. She made it clear to students that they needed to plan for a turbulent career financially, as the nature of freelance work means that some months are much more profitable than others. When speaking about drive, she advised students to listen to as much new music as possible, as there are techniques to be learned from all genres. Rhianna’s top tips for keeping healthy on the road were to be prepared to catch a cold, and if you do – use a steam room. A golden piece of advice about vocal warm-ups was to undertake physical exercise – Rhianna told students that she is often seen running around festival parameters in preparation for a show, as she likes to warm up her lungs before performing.
The masterclass wrapped up with a Q&A session which ran over, due to the students being so engaged in the session. Rhianna thoroughly enjoyed her time at ACM and encouraged the students to get in touch via email should they have any further questions.