Hallmark’s Mahogany brand today announced the Jill Scott Collection, a new offering of greeting cards featuring design, editorial and sound inspired by and created with Grammy Award-winning singer/songwriter Jill Scott.
“The Mahogany brand is genuine, progressive and optimistic – values that are important to me and reflected in my music and poetry, and now, through my card collection,” said Jill Scott. “I was inspired by highlights within my own life – love, marriage, motherhood – in the writing behind these cards, and I am excited to be involved in a project that will give others another way to express their love to the people that matter most to them.”
Scott collaborated with the creative team at Hallmark to develop design themes that reflected her personality, often including layers of vivid colors, natural textures and soothing metallics. Scott also helped set the editorial ‘voice’ and wrote many of the cards— opting for affirming, optimistic and genuine messages.
“Ms. Scott is more than a singer, songwriter and actress – among other things, she is a busy mom and wife, like many Hallmark shoppers who cherish and celebrate the important relationships in their lives, and this card collection is a reflection of that,” said Philip Polk, Vice President – Multicultural Strategy, Hallmark Cards. “Through this partnership, we were able to combine Mahogany cards’ messages rooted in inspiration, positivity and cultural connection with Jill Scott’s unique, bold and soulful editorial and design vision to create a one-of-a-kind collection.”
The Jill Scott Collection includes 20 cards for Valentine’s Day, Mother’s Day, Father’s Day, graduation, friendship, love and support. Ranging from $3.99 – $5.59, the cards feature unique combinations of patterns, colors, lettering and illustrations created specifically for this collaboration.
The Valentine’s Day and Everyday collections are available at select Hallmark Gold Crown® stores and mass retailers starting this month. In addition, seasonal collections for Valentine’s Day, Mother’s Day and Father’s Day will be available throughout the year. Visit www.greetings.hallmark.com/mahogany/store-locator/ to find the nearest store. In 2018, the Jill Scott collection will expand to gifts including notebooks, mugs, trinket trays and pouches, which will be available at select Hallmark Gold Crown® stores.