Unconventional singer-songwriter Matthew Mayfield debuted his music video for the contemplative and emotive single, Raw Diamond Ring, for fans worldwide today, starring model/actress Kyra Santoro (Pop Trigger, #ThisIsCollege, Sports Illustrated Swimsuit 2016 Revealed) and produced by Willan House. Watch here
The picturesque music video tackles the dissonance of love, in that “the kind of love that ties two people together for a lifetime is both very simple yet extremely complex,” says Matthew. “Love is rarely a polished product. As humans we have imperfections and the raw diamond symbolizes those flaws. The thing is, there is beauty in that.”
The video even begins to personify its message: most of the frames were shot through an actual diamond on the camera lens, giving the video a refracted, prismatic effect that helps communicate the search for love and the song’s layered, honest depiction of connection, while shining a light on Matthew’s raw vocal depth and grit.
Raw Diamond Ring is one of 11 original tracks written by Matthew for his recently released, critically-acclaimed LP, RECOIL, which charted at #98 on the iTunes chart and at #4 on the iTunes Singer/Songwriter chart. Jeff Game of AXS described the project as “smoldering and emotionally exposing view on love, loss, and our existence in life.” You can download RECOILhere or stream the album on Spotify.