Today, the French dance-pop duo YELLE returns with a brand new single and video for “Ici & Maintenant” (Here & Now)HERE. The video was premiered via FADER HERE, who described it as “surreal, sweet and soothing”. The single is available HERE.
Ici & Maintenant (Here & Now)” is co-produced by GrandMarnier and Vaughn Oliver and released on her own label Recreation Center. It sees YELLE reflecting on her urge to be connected fully to the present moment. Not yesterday, not tomorrow. Here, and now.
The video was shot in Los Angeles, directed by Paul B. Cummings and Jean-François Perrier, and has a video-long cameo from Nathan Barnatt. As usual the music and visuals are portraying a silly, anything-goes left-field pop outlook.
“After 3 albums and crazy intense touring over the world, we felt weneeded to pause, not looking at the past or being in loops about what is next all the time, no, instead we want to be connected to the present. Here and Now. That’s exactly the idea behind the song. that’s our state of mind. Being simply and fully in the moment.
The video reflects that, it’s very here & now, super extra normal! We made it with our friend Nathan Barnatt who we met a few years ago after he’d done a ‘fan’ video of our “Que Veux tu” song remixed by Madeon.