GUM just shared his trippy new music video for “Gemini”, the lead single from his latest full-length Flash in the Pan. The video, which premiered yesterday on Pitchfork, brings GUM’s psych-pop madness to life with vibrant, fantastical imagery from the mind of director Sam Kristofski. Flash in the Pan is available now via Spinning Top Music. WATCH THE “GEMINI” VIDEO
“The clip was roughly styled around old children’s fantasy shows, like The Never Ending Story. I love the idea of people blaming their behavior on their star sign too, so I think that was the whole section around someone crying, and in deep thought then cutting to the symbol. Also Jay fighting his star sign was based around that whole Gemini double personality thing, in combat with your other half, I just did the 80’s Karate Kid thing as it mixed in with the theme and tone of the clip.
We shot the whole thing in LA on left over 35mm and 16mm film stock from CSI Las Vegas, which was a risk as the film was so old.” – Sam Kristofski