Atlantic Records has announced the release of “THIS IS A CHALLENGE,” the first ever major label collection of viral dance challenge tracks. The compilation will be available at all DSPs beginning December 16th, in addition to the official “This Is A Challenge” playlist on Spotify and Musical.ly.
“THIS IS A CHALLENGE” is showcased by the new single, “Cake,” by IMG/Poe Boy/Atlantic multi-platinum recording artist Flo Rida and rising new artist duo 99 Percent. The album also includes “Juju On That Beat (DJ Taj & DJ Flex Remix),” a previously unreleased reworking of the top 5 viral smash, “Juju On That Beat (TZ Anthem),” performed by ThaLightsGlobal/Atlantic recording duo Zay Hilfigerrr & Zayion McCall.
“Huge, diverse audiences are discovering and enjoying new music through social media, just look at the ‘challenge’ trend that is so prevalent right now,” says Mike Caren, Creative Officer of Warner Music Group and Chief Executive Officer of Artist Publishing Group. “This phenomenon presents an opportunity for us to redefine what the music ‘compilation’ looks like in the streaming age. With This Is A Challenge, we’re putting several incredible established singles that have spawned viral dances or challenges alongside a handful of new and rising tracks for fans to experience as a singular collection.”
“THIS IS A CHALLENGE” also features dance tracks from an array of rappers, dancers, and musicians who have lit up the internet with their innovative and inspiring beats and choreography, among them 99 Percent, M City JR, O.T. Genasis, and Atlantic recording artist iAmDLOW. Further highlights include current challenge favorites like Famous To Most’s “Whip” (originally found on Atlantic Records’ blockbuster “FURIOUS 7: ORIGINAL MOTION PICTURE SOUNDTRACK”), D-Jay The Dance King & JusK’s “Aspect Sploosh” (#SplooshChallenge), and iLoveMemphis’ “Lean and Dabb” (#LeanDabbDanceOn), as well as such classic throwdowns as Flo Rida’s #1 blockbuster, “My House,” Cupid’s “Cupid Shuffle,” New Boyz’ “You’re A Jerk,” V.I.C.’s “Wobble,” Cali Swag District’s “Teach Me How To Dougie,” and of course, We Are Toonz’ “#NaeNae.”
Dance challenges have gone from online sensations to full-fledged pop phenomena, with kids of all ages and backgrounds taking on challenges by the millions, busting out the latest moves and then sharing via Vine, Snapchat, Instagram, Twitter, and YouTube.
Zay Hilfigerrr & Zayion McCall’s “Juju On That Beat (TZ Anthem)” has proven one of 2016’s biggest success stories, a top 5 smash on Billboard’s “Hot 100” also reaching #2 on “Hot Rap Songs” and #3 on the “Hot R&B/Hip-Hop Songs” tally. “Juju On That Beat” is also a streaming sensation, hitting #1 on Billboard’s “Spotify Velocity” chart while also placing among the top 5 on “Streaming Songs” and the top 10 on the influential Spotify Viral 50.
Unleashed upon an unsuspecting world this summer, “Juju On That Beat (TZ Anthem)” went viral when Detroit dance troupe Fresh The Clowns unveiled its “Juju On That Beat” dance video via Instagram, inspiring millions of dancers around the world to pick up the #TZAnthemChallenge, from high school students and their principals, local news anchors and NBA players from the Philadelphia 76ers, the Golden State Warriors, and the Portland Trailblazers, even Shaquille O’Neill, Blac Chyna, and Lebron James’ son Bryce.
“Juju On That Beat (TZ Anthem)” has now earned over 93 million streams across audio and video partners since premiering in early August, and has been certified Gold by the RIAA with over 558,000 US digital singles and streams to date. Released via Atlantic in September, the single instantly ascended to #2 on the iTunes Store’s “Top Hip-Hop/Rap Songs” chart and the top 10 on the overall “Top Songs” list.