Today, LOTTO MAX presents Cavendish Beach Music Festival announced country music superstars Little Big Town will join previously announced performers, three time GRAMMY Award-winning multi- platinum artists, Zac Brown Band, for the 2017 festival. GRAMMY Award-winners Brothers Osborne, Kane Brown, GRAMMY Award-nominee Brandy Clark, multi-platinum artist and CMA nominee for  Best  New  Artist  Kip Moore and Canaan Smith will join award-winning Canadian country  favourites  Chad  Brownlee,  High Valley and Madeline Merlo in taking the stage at Atlantic Canada’s largest outdoor music event from July 7 – July 9. Tickets are on sale now and can be purchased at

This year, the Cavendish Beach Music Festival is also pleased to welcome back LOTTO MAX as the presenting festival partner.

“We are Atlantic Canada’s provider of regulated gambling products for Atlantic Canadians, but more than anything, we’re proud to be an Atlantic Canadian company,” said Brent Scrimshaw, President and CEO of Atlantic Lottery. “Returning our profits to the four provinces is one way we help to make Atlantic Canada a better place, but it’s certainly not the only way. Supporting our communities is core to our mission and sponsoring Atlantic Canadian events of all sizes is important to us.”

Building off of previous years’ star-studded talent roster including acts such as Blake Shelton, Kenny Chesney, Taylor Swift and Keith Urban, 2017’s lineup includes some of the hottest names in country music. Festival attendees can catch GRAMMY Award-winning artists, and reigning Country Music Association (CMA) Vocal Group of the Year, Little Big Town performing their chart topping hits on July 7th.

Additional artists to be announced in the weeks leading up to the festival. For more information on artists and tickets to LOTTO MAX presents Cavendish Beach Music Festival and for all of your Cavendish Beach Music Festival needs, please visit:

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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