The stereotypical view of dance club music being a vacuous but entertaining musical genre needs to fade away. Many of the form’s practitioners are undoubtedly interested in the lowest common denominator and simply churning out entertaining but ultimately disposable dance music treats, but nineteen year old Italian pop singer Alessandro Coli has widely divergent aims from many other pop and dance music performers.. His latest single “I Betcha” nicely capitalizes on the success of this year’s earlier single “Flames” with the same blend of compelling tempos and spartan arrangements that leave listeners with ample room to explore and focus on Coli’s voice and lyrical content. It is, likewise, a superbly produced effort that never overextends itself and treats each component of the song with equal importance.
His vocals, undoubtedly, steal the show. Coli, even at the age of nineteen, has what observers once commonly called presence. His voice commands your attention, but not through histrionics, tacky melodrama, or pushing too hard against the music. Instead, he projects a cool confidence that emanates from each line. This is a song about spurned love, but Coli’s vocal doesn’t drip with bile or resentment. Instead, he glides through the lyrics with a knowing smirk, content with his knowledge that his loved one lost will soon rue his ejection from her life. He, likewise, understands how to tailor his voice to the song without instead of singing over it. Coli’s voice moves with the backing track rather than overshadowing it. His emotive skills are a key factor in the song’s success – there are certain lines where he finishes things off with just the right amount of dramatization.The lyrics really require little dramatization. Coli has written words for the song that aim for the center of his heartbreak and they resound with the plain-spoken eloquence the subject deserves. They do not traffic in cliché. Instead, the lyrics develop like a monologue from Coli to his former love.
The backing track is an understated mix of electronica flanked by a fat bass pulse and warm digital drums. The beat is relentless without ever overwhelming the listener and the solid structure of the track includes a particularly effective point when it hits the bridge, grows more expansive, and transitions flawlessly back into the primary musical movement before the ending comes. This is a dance track certain to provoke listeners physically, but it also shows a surprising depth in its coherence and inevitability. Many of the best songs, regardless of genre, have a satisfying predictability and such elements work ideally with dance music. You know where the track is going and, due to its inherent quality, you find yourself quite willing to follow along.
Alessandro Coli is a rising power on the modern music scene. His talents are so enormous that he’s quite able to elevate a music genre not generally known for making substantive statements to something close to a hybrid between the singer/songwriter mode and electronic dance music. This is no small achievement. His greatest achievement however, ultimately, is writing and recording material that resonates with human experience and connects with its audience.