Philly born, Brooklyn-based singer-songwriter, Jesse Ruben first made waves with his inspiration anthem “We Can.” A triumphant tuned that was inspired by his initiative, The We Can Project, where he was enabled to travel to schools across America to help children believe they can achieve anything they put their minds to. Unfortunately, not long after the project kicked off, Ruben fell ill and was later diagnosed with Lyme Disease, putting the project and his music aside for several years. In 2016, Ruben returned to music with an inspiration track, “This Is Why I Need You” which premiered exclusively with Billboard Magazine, a song for his longtime girlfriend. The song gained significant recognition on SiriusXM Coffeehouse channel and was played in Starbucks locations worldwide. LISTEN TO “SCARED OF AMERICA” HERE
Following his widely-successful single, comes “Scared of America,” a politically-charged tune that focuses on the flaws in the healthcare system, education boundaries, the rape culture on college campuses and institutional racism. The track took form when Ruben was diagnosed with Lyme Disease. The treacherous days of going in and out of doctors offices and health bills piling up, really made Ruben look at America a bit different. He recognized the things that were wrong with society and became increasingly frustrated that individuals were not making positive changes in their local communities. With each lyric he is not offering solutions to these problems but rather laying out ideas that need to be talked about and discussed to make a change. “Scared of America” is about individuals stepping outside of the norm, doing things to make a positive change in their community, and seeing a difference in this year’s election. Ruben is asking for America to step up, make a personal change and do so by voting in the upcoming election.