On the evening of October 27th, multi-platinum rock band, AVENGED SEVENFOLD, will give the world’s first-ever 3D /360-degree live-streamed virtual reality performance in partnership with Universal Music Group (UMG), the world leader in music-based entertainment, Capitol Records and VRLIVE. Fans around the world will be able to view the live stream on UMG’s newly released VRTGO VR platform, powered by VRLIVE’s advanced technology, and experience Avenged Sevenfold’s electrifying set as if they were there for this first-of-its-kind immersive event. VRTGO is freely available on iOS and Android.
“We are constantly working to create opportunities for our artists to connect with their fans in new and exciting ways,” says Michelle Jubelirer, COO, Capitol Records. “We’re thrilled to work with Avenged Sevenfold and VRLIVE to bring this unique and groundbreaking experience to Avenged Sevenfold fans around the world”
VRLIVE will also be streaming the event to 50 Samsung Gear VR headsets on the ground level at the event for the guests to virtually transport themselves to the stage.
AVENGED SEVENFOLD made headlines with last week’s release of “The Stage,” a much-anticipated new track co-produced by the band and Joe Barresi (Queens of the Stone Age, Tool) and a companion video directed by Chris Hopewell (Radiohead, The Killers). The latter has already amassed well over four million YouTube views – click HERE to watch. “The Stage,” which is the band’s first release on Capitol Records, is available for purchase by clicking HERE.
“VRTGO is a truly immersive and creative platform for our artists to tell their stories and invite their fans around the world to experience live performances and music videos like never before,” says Deborah Hyacinth, SVP Digital Marketing Innovation, UMG. “We’ve been experimenting in the VR space for many years and we feel the market is now ready for a VR platform dedicated to music. We’ve employed state of the art technology to make VRTGO a cross-device platform and home some of the great UMG VR content being created.”
“We are excited about our partnership with Universal Music Group as it gives us the opportunity to provide the viewing audience with unprecedented levels of access,” stated VRLIVE Founder and CEO Heiner Lippman. “Virtual Reality is destined to change the media landscape, which will enable users to not just view entertainment, rather, it allows them to experience it, and VRLIVE will continue to transform how people view and interact with the world around them.”