The rapid ascension of INTO THE FIRE to the forefront of modern hard rock is equal parts fortuitous timing and also years of hard work and dedication to their craft. Even though the band itself is a recent formation, the members of this band have cut their teeth in some of the most influential acts in the game.
The band came together almost on a whim when SOiL bassist Tim King and guitarist Adam Zadel were sitting around one day discussing who it might be fun to jam with. Via a text message to vocalist Bryan Scott (The Union Underground, Cult To Follow), INTO THE FIRE was born. The creative energy was immediate, with Scott saying “As soon as Tim sent me the material I immediately had ideas and started putting vocals down. The music had the perfect vibe for what I wanted to do.” After bringing in drummer Will Hunt (Evanescence, Black Label Society) to round out the lineup, this powerhouse group was ready to hit the ground running
The self titled debut EP is only a few days old, but thanks to a teaser earlier this year audiences are already very familiar with the lead single, “Spit You Out.” The song is the perfect entry into the tent of INTO THE FIRE, showcasing the band’s raw, stripped down rock sound that will give listeners a punch in the lunch!
Naturally, this kind of sonic assault calls for an accompanying visual. The clip revolves around the story of an unsuspecting photographer finding himself face to face with a subject he’s never quite seen. He swears he sees his own ghostly self leaving while he enters, but rather than heed the warning it simply makes him that much more curious to see what happens behind the curtain. Inside is a sultry, sexy vixen scantily clad, ready for her shoot and ready to possess any man brave enough to enter her room.