Home / News / Up-and-coming alt-rock aces SALT share their visionary video to anthemic thriller ‘Don’t Look At Me That Way’

Up-and-coming alt-rock aces SALT share their visionary video to anthemic thriller ‘Don’t Look At Me That Way’

Directed by Peter Roe with Jesse Llande as director of photography, the striking, stylish video to SALT’s ‘Don’t Look At Me That Way’ frames the band in smoky, atmospheric monochrome, before surreal visual cutaways pair with flashes of colour that soon submerge proceedings in something of a neon storm. It’s a powerful presentation in-keeping with the tenor of the song, a ballad of longing for a distant partner who’s far away from home. Pealing guitar gives way to a crunchy, skittering grunge progression and a rollin’ and tumblin’ rhythm that underpins singer Frankie Lord’s stirring verses and anthemic, arms-aloft chorus, which he emphatically guides to its lung-busting climax. “The song is about a dream,” says Frankie, “where you wake but the dream was so vivid you can’t help but attach real emotion to it.” There’s real emotion to ‘Don’t Look At Me That Way’ all right, conveyed here in masterful sound and vision. Listen HERE.

SALT’s intoxicating blend of high-energy, narrative-driven rock’n’roll began to take shape in the summer of 2014 as the five-piece came together to “drink milk and play music”. Milk swiftly drunk, the band turned their attention to the music, forging an exhilarating take on alternative rock, melding elements of Kings of Leon, My Morning Jacket, The Killers and Pearl Jam into a standalone, stadium-ready sound. The youthful outfit’s rapid ascent belies their short lifespan, as they’ve accumulated an avid fan-base to pack out sweaty gigs in their home town of High Wycombe and beyond, as well as having recorded live sessions for BBC radio, enjoyed prime billing at a number of summer festivals and even cut tracks at Abbey Road Studios after emerging triumphant from an online competition. “If The Beatles were bigger than Jesus, then we might just about be on a par with Ant-Man,” says singer Frankie with tongue-in-cheek modesty. SALT may be temporarily under-the-radar but it won’t be that way for long — like the miniature Marvel hero, they pack an almighty punch.

Saturday 24 September: Musicians Against Homelessness Festival,
Newport Pagnell, Buckinghamshire

Friday 30 September: The Troubadour, London SW5 (acoustic set)

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, play guitar, music geek, movie maniac and 6 hours sleeper.

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