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The Phoenix Rose Release “Is This Luv” Video

The Phoenix Rose is back with his new music video for “Is This Luv”. The effervescence never relents when it comes to the video, with a clip that shines a light directly on Jarvis and his infectious personality. As a cast of characters passes across the screen, each one is given a short moment in front of the camera and one by one they are infected by the joy and excitement of “Is This Luv.” Like a guiding light, is the radiant personality of Jarvis, opening himself up to the camera, constantly heightening the passion on screen. Many voices combine into one, and a whole new, brilliant sum is born out of these parts.

Produced by Native Wayne Jobson (No Doubt, Toots & the Maytals), and featuring the incomparable guitar work of Junior Marvin throughout, “Is This Luv” launches out of the gate with authority and urgency. The background synth rings like a siren, pushing forward the groovy jam as Smith and a stunning female vocalist repeat the mantra of the title. When the verses kick, Smith lays out his own belief that to fully know, understand, and embrace love is the only way to truly live life as intended. Not the artificial silver screen love, but the kind that resonates on a molecular level. The kind that Carl Jung spoke about when said “The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.”

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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