Today, 23-year-old British-born and internationally acclaimed pop starlet Cher Lloyd revealed the official video to her current track “Activated.” The video is the first original visual to be unveiled in almost 2 years and reveals a more mature and assured Cher Lloyd than ever. WATCH
“Making the video for “Activated” was super fun to do and was probably my all time favorite video to shoot to date. The director, dancers and crew were simply amazing to collaborate with.” Cher told ELLE Magazine who premiered the video today. “I wanted to make this video especially for my fans because while this track isn’t an official single, the reaction has been so incredible, I really wanted to follow it up with something special as thanks for all the support. I hope you all enjoy watching it as much as I did making it!”
With an army of die-hard fans and a cool 7.47 million followers on Twitter, 7.46 million on Facebook and 2 million on Instagram, Cher has certainly come a long way from the small town of Malvern, Worcestershire where she was born. Following a childhood of singing and “intentionally trying to stand out from the crowd at school,” she gained international popularity at just 17-years-old. Throughout the next six years, she traversed the globe and dropped one hit after another.
Unabashed and unfiltered honesty powers the young artist and her new material coming out in 2016. Her instantly recognizable powerhouse voice has ignited multiplatinum smashes such as “Want U Back,” “Oath” [feat. Becky G], and Demi Lovato’s “Really Don’t Care” in addition to 2011’s Sticks & Stones and 2014’s Sorry, I’m Late. But now, with 6 years in the spotlight, the world truly gets a glimpse of her for the first time, with the reveal of “Activated” out now.