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MAAD Is Back With Her New Video For “Black Ice”

The infectious, deliciously salacious video “Sweet & Low” would have set the bar very high for many artists but no for MAAD whose back with her more minimalistic video for “Black Ice”. Set in a wide open warehouse, the video begins with MAAD seated all alone in a chair, mid-room. As she serenades the camera with sultry authority a line of dancers emerge from behind her, each one slowly grooving and grinding to the music. With each slinking body and steamy move, the laser focus of MAAD’s eyes on the camera are a magnetic constant. With this kind of concentration and presentation, it would be a miracle if any viewer could break their gaze from the marvelous piece of seduction on screen.

MAAD crafts a sound that draws inspiration from the disco-funk era. For this singer-songwriter/model it makes perfect sense, since few eras of music have been as much about the visuals as it was the music. Of course, MAAD isn’t interested in simply rehashing a bygone era, but rather using it as a foundation to create something that doesn’t just sound modern, but something that is so far ahead of anything else being heard today. Produced by THE VAMP, her new EP Lé Funk, hits that hammer right on the proverbial head with nods to a classic sound but using technology that enhances every tasty bass line, every locked down backbeat, and every syllable of MAAD’s mesmerizing vocals.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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