Today, Toronto-based alt-pop group, The Balconies, premiere the video for Money Money, the second from their forthcoming brand new, self-produced record, Rhonda (out October 14th). Watch here.
“Money money explores how far one will go to get ahead,” says frontwoman, Jacquie Neville. “Our heroine is innocent and naive, but quickly realizes she’s given up a lot more than she thought to be successful, and ends up feeling exposed, vulnerable and cheated.” Liam Jaeger (guitarist) continues, “We really wanted the audience to feel how much everyone in the video is being controlled by this masked ring leader. Money Money is about the struggle for success and how much of ourselves we are willing to give up to get there.”
The band teamed up again with director, Sasha Avramov, after joining forces with him on their video for War, which was released earlier this year. Working closely with friends and artists they admire, the group professes that they have created a creative family over the past two years, including Creative Director, Daniela Navas, who does all of their photography and graphic/creative design, and Daniela Jaramillo, a Toronto-based visual artist who created the wire crown that the villain wears in both the War and Money Money videos. LA-based Choreographer, Kelsey Oluk, has also worked with the band for many years, and helped to create the dynamic and unique choreography throughout Money Money.
“Working with The Balconies and Daniela Navas was like an artistic roundtable of brilliance,” says Avramov. “Jacquie came in with an Idea, I played with it, then Daniela gathered the inspiration and worked on how we would make it our own. The video concept was that of an audition… almost a commercial clothing shoot being controlled by the dark hands of the powers that be, and Rhonda had something to say about that.”
The Balconies – Jacquie Neville and Liam Jaeger – formed in 2008. Their undeniably kinetic performance style, meshing diverse influences like Yeah Yeah Yeahs, Duran Duran, and New Order, has seen the band on stages across Canada, the US, and Europe. After maintaining a tireless international touring schedule, they took a break to work on the new material that would form Rhonda. The album explores a myriad of musical and thematic material about its fictional heroine title character. A story of hope, self-discovery, and the struggle for authenticity in a saturated world will resonate with both music fans and artists alike. Money Money is available to stream on Spotify now, and fans can pre-order Rhonda here.