NJ-based fuzz-pop quartet YJY now share the second single off of their forthcoming sophomore EP, The Same Noise, out August 19th via Sniffling Indie Kids.
“Through Being Hip” is now live here and was premiered by Elmore Magazine who said, “It’s a quirky, catchy jam that clocks in at barely over two minutes but packs major attitude, the breezy, power-pop combo of guitar and drums mixing with the slightly snarky punch of lead vocals.”
In the piece, lead vocalist/guitarist Steve Sachs shared, “I wrote ‘Through Being Hip’ after spending some time looking around this boutique thrift shop in a super trendy and recently gentrified neighborhood.
I talked to the person behind the counter for a bit and I got a sense that five years prior, this person would have been exactly the type of person who self-identified as someone who ‘hated hipsters.’ And yet, here they were, working at this shop.”
He adds, “I started wondering about that transition, and I was curious what would come next for this person once our culture moves on from its current definitions of what’s cool. Would they move on too, or is this ‘who they really are?’ I think a lot of people think this song is like an anti-hipster anthem, but it’s not. It’s about a person who is confronting the fact that they’ve continually allowed different subcultures to define them rather than finding a way to define themselves.”
Look for more from YJY in advance of August 19th with pre-orders ongoing for The Same Noise here – http://bit.ly/yjypreorder.
YJY is available for all manner of press opportunities including interviews, in studios, guest blogs and more. Advance streams/downloads of The Same Noise are available upon request.