Platinum selling, 4x Grammy-Nominated entertainment mogul, Rick Ross, has made headlines yet again – but this time it’s not for what you’d assume. In effort to continually propel the Maybach Music Group empire forward, Rick Ross announces his newest label signee, a California based rapper by the name of Isa Muhammad. The formerly homeless MC caught Ross’ attention through an impromptu freestyle on the streets of Venice Beach, CA. Watch the full story here via Complex.
When asked about Rick Ross’ decision to sign Isa Muhammad, MMG president Kendell “Young Sav” Freeman says “Ross saw Isa Muhammad and he saw a vision. Isa was raw, authentic and organically talented.” Rick Ross himself adds, “This was something that I wasn’t expecting. This kid gave me his heart when he was spitting and the internet got a hold of the video I put up on my snapchat. I wanted to give an opportunity for someone else to be put on – I know so many people in his same position. MMG is about giving back and pushing the culture forward by finding new and real talent. Isa Muhammad will reflect quality rap music and MMG is going to make sure of that.”
Isa Muhammad is already active in the studio working on his debut project and preparing fresh video content to release in the coming months. Already growing a viral buzz, Isa’s latest release “Chemtrails & Muslim Wars” has already reached over 150K listens in less than a month. You can listen to more from Isa Muhammad via Soundcloud here.