Billboard chart-topping rap star, FUTURE, has just announced exclusively with WWD his official east coast merchandise pop-up shop – a limited edition shopping oasis assumedly named “Future Hive” in partnership with online social shopping site, Fancy.com. The ultra-stylish boutique shop will be open for business from August 2nd–August 8th, tucked within the heart of New York’s SoHo district at 76 Wooster Street New York, NY 10012. The Future Hive will feature the latest collection from Future’s respective clothing line, “FreeBandz Clothing,” as well as affiliated streetwear and lifestyle brand, “Cease & Desist.” In addition to those cultural namesakes, the Future Hive will be offering exclusive peaks at the latest collaborative collections from both John Varvatos and Moreca. For more information, please visit: www.FreeBandz.com or www.Fancy.com
“It’s a thrill to work with Future and his creative director, Fred Foster on their retail concepts and to see a little bit of his creative process first hand while collaborating with our terrific partners” says Fancy Founder & CEO, Joe Einhorn. Most of all we are excited for the fans who will be able to get their hands on these awesome limited edition goods.”
The John Varvatos Collection will be offering custom artist designed leather jackets and more. The Moreca Collection will be offering a one-of-a-kind exclusive “Future” embroider Luxury Weekender Bag as well as customized card holders and more. The Cease & Desist Collection will be featured as a summer capsule a line endorsed “Fire & Desire.” The Fire & Desire collection will be available exclusively at the pop-up shop. In addition to the featured collections, the “Future Hive” will also showcase various exclusive and limited edition lifestyle brands for retail.