Today renowned fitness, wellness and yoga brand, Gaiam announced the Canadian launch in the next chapter of their ever-growing brand: a Pro Apparel line for women that is FIT FOR YOGA. With a mission to make yoga accessible to every body, Gaiam brings together their expertise to design a women’s yoga clothing line that is both functional and fashionable, built on the same foundation as the brand’s trusted accessories.
“It is with great excitement we are counting down the days to the launch of Gaiam Apparel in Canada.”Said Jennifer Nicholson, Entertainment One Director Of Marketing – Gaiam. “The debut of the Gaiam Pro Apparel line is the perfect complement to our well established yoga products business and we are excited to share it with everyone.”
Available Sept 1, 2016, the Gaiam Pro Apparel line incorporates fabrics that provide function and comfort: black lycra is used to prevent transparency and fading as pants and tops are worn over time; and mesh is used to increase breathability, and inner waist panels are added for support and slimming on key pant styles. The bras feature labeled and removable bra cups to fit customers’ preference.
Gaiam Pro Apparel embodies world culture, encompassing eclectic options for mixing print, patterns and colours. The look is grounded in authentic yogi influences, but integrates contemporary fashion trends in silhouettes and playful graphics. Every piece is made with diversity in mind. Below is an overview of the key selections in this fit-for-yoga apparel line.
The Ambrosia tank features a banded stay-put waistband to prevent your focus from straying from your practice. This tank is trendy with an open back detailing with a raw edge trim and a “Flower of Life” charm. It is breathable with quick-drying fabric that will keep you cool. Available in Steel.
The Clover Top is a ¾ length longer-sleeve yoga shirt perfect for outdoor practice or comfortable layering as the seasons change. Featuring a banded stay-put waistband so the top remains where you want it to sit on your body. Stay fashionable with the open back detailing. Features breathable, quick dry fabric. Available in two colours: Coral and Black.