United Front Entertainment (UFE) and Universal Pictures Home Entertainment (UPHE) announced today that the two companies have entered into an agreement in which UPHE will manage distribution of all UFE’s Blu-ray and DVD releases in Canada. The terms of the deal will see Universal Pictures Home Entertainment Canada manufacture and distribute UFE acquisitions.
distribution capabilities will ensure that UFE titles will receive the best retail and consumer exposure,” said Rob Herholz, Co-founder of UFE.
Marketing and promotion will be created and executed by Susan Curran and the UFE marketing team and direct sales will be headed by Dev Harracksingh, Managing Director UFE.
“By executing our own sales and marketing, UFE is still in control of its destiny, one that is now augmented by the best-in-class home entertainment distribution support of Universal,” said Harracksingh.
John Melluso, Managing Director, UPHE, commented: “With Rob’s leadership and experience, I am confident that UFE will quickly
establish its foothold in the home entertainment marketplace. UPHE Canada is thrilled to be working alongside UFE’s passionate and innovative team as it makes it mark on the Canadian entertainment landscape.”
Added Herholz: “We have the perfect home video partner in UPHE. They have maintained an entertainment legacy for over a century. The fact that they are willing to support UFE in its infancy speaks volumes about their belief in our collective vision.”